What drives anti-brand community behaviours: an examination of online hate of technology brands

Dessart, L., Morgan-Thomas, A. and Veloutsou, C. (2014) What drives anti-brand community behaviours: an examination of online hate of technology brands. In: 2014 Academy of Marketing Science Annual Conference, Indianapolis, IN, 21-23 May 2014,

Full text not currently available from Enlighten.

Publisher's URL: http://www.ams-web.org/

Abstract

No abstract available.

Item Type:Conference Proceedings
Status:Published
Refereed:Yes
Glasgow Author(s) Enlighten ID:Morgan-Thomas, Professor Anna and Veloutsou, Professor Cleopatra
Authors: Dessart, L., Morgan-Thomas, A., and Veloutsou, C.
College/School:College of Social Sciences > Adam Smith Business School > Management

University Staff: Request a correction | Enlighten Editors: Update this record