Dessart, L., Morgan-Thomas, A. and Veloutsou, C. (2014) What drives anti-brand community behaviours: an examination of online hate of technology brands. In: 2014 Academy of Marketing Science Annual Conference, Indianapolis, IN, 21-23 May 2014,
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Publisher's URL: http://www.ams-web.org/
Abstract
No abstract available.
Item Type: | Conference Proceedings |
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Status: | Published |
Refereed: | Yes |
Glasgow Author(s) Enlighten ID: | Veloutsou, Professor Cleopatra and Morgan-Thomas, Professor Anna |
Authors: | Dessart, L., Morgan-Thomas, A., and Veloutsou, C. |
College/School: | College of Social Sciences > Adam Smith Business School > Management |
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