Dessart, L., Veloutsou, C. and Morgan-Thomas, A. (2014) Materiality of online brand community. In: 17th AMS World Marketing Congress, Lima, Peru, 5-8 Aug 2014,
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| Item Type: | Conference Proceedings |
|---|---|
| Status: | Published |
| Refereed: | Yes |
| Glasgow Author(s) Enlighten ID: | Veloutsou, Professor Cleopatra and Morgan-Thomas, Professor Anna |
| Authors: | Dessart, L., Veloutsou, C., and Morgan-Thomas, A. |
| College/School: | College of Social Sciences > Adam Smith Business School > Management |
| Related URLs: |
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