Veloutsou, C. and Arvaniti, G.M. (2014) Company initiated communities of fantasy and brands as relationship builders. In: 17th AMS World Marketing Congress, Lima, Peru, 5-8 Aug 2014,
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Abstract
No abstract available.
Item Type: | Conference Proceedings |
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Status: | Published |
Refereed: | Yes |
Glasgow Author(s) Enlighten ID: | Veloutsou, Professor Cleopatra |
Authors: | Veloutsou, C., and Arvaniti, G.M. |
College/School: | College of Social Sciences > Adam Smith Business School > Management |
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