Selling the experience: the world-views of British concert promoters

Cloonan, M. (2012) Selling the experience: the world-views of British concert promoters. Creative Industries Journal, 5(1), pp. 151-170. (doi: 10.1386/cij.5.1-2.151_1)

Abstract

Based on a series of interviews conducted between 2008 and 2011 with UK-based concert promoters, this article seeks to examine the world-views of a group of individuals whose activities are currently economically dominant within the broader music industries but have hitherto largely escaped academic attention. Drawing on Marx’s contention that in any historical epoch the ruling class dominates the world of ideas, as well as the economic sphere, it argues that promoters are the music industries’ new ruling class and, as such, an understanding of their world-views provides key insights into the contemporary – and potential future – state of those industries.

• Item Type: Articles
• Status: Published
• Refereed: Yes
• Glasgow Author(s) Enlighten ID: Cloonan, Professor Martin
• Authors: Cloonan, M.
• College/School: College of Arts & Humanities > School of Culture and Creative Arts > Music
• Journal Name: Creative Industries Journal
• Publisher: Intellect Ltd.
• ISSN: 1751-0694
• ISSN (Online): 1751-0708