Social experience does not abolish cultural diversity in eye movements

Kelly, D. J., Jack, R. E. , Miellet, S., De Luca, E., Foreman, K. and Caldara, R. (2011) Social experience does not abolish cultural diversity in eye movements. Frontiers in Psychology, 2(Art 95), (doi:10.3389/fpsyg.2011.00095)

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Abstract

Adults from Eastern (e.g., China) and Western (e.g., USA) cultural groups display pronounced differences in a range of visual processing tasks. For example, the eye movement strategies used for information extraction during a variety of face processing tasks (e.g., identification and facial expressions of emotion categorization) differs across cultural groups. Currently, many of the differences reported in previous studies have asserted that culture itself is responsible for shaping the way we process visual information, yet this has never been directly investigated. In the current study, we assessed the relative contribution of genetic and cultural factors by testing face processing in a population of British Born Chinese adults using face recognition and expression classification tasks. Contrary to predictions made by the cultural differences framework, the majority of British Born Chinese adults deployed “Eastern” eye movement strategies, while approximately 25% of participants displayed “Western” strategies. Furthermore, the cultural eye movement strategies used by individuals were consistent across recognition and expression tasks. These findings suggest that “culture” alone cannot straightforwardly account for diversity in eye movement patterns. Instead a more complex understanding of how the environment and individual experiences can influence the mechanisms that govern visual processing is required.

Item Type:Articles
Status:Published
Refereed:Yes
Glasgow Author(s) Enlighten ID:Caldara, Professor Roberto and De Luca, Dr Emanuele and Jack, Dr Rachael and Kelly, Dr David and Wright-Whyte, Ms Kay
Authors: Kelly, D. J., Jack, R. E., Miellet, S., De Luca, E., Foreman, K., and Caldara, R.
College/School:College of Medical Veterinary and Life Sciences > Institute of Health and Wellbeing > Mental Health and Wellbeing
College of Medical Veterinary and Life Sciences > Institute of Neuroscience and Psychology
College of Science and Engineering > School of Psychology
Journal Name:Frontiers in Psychology
Publisher:Frontiers Research Foundation
ISSN:1664-1078
ISSN (Online):1664-1078
Copyright Holders:Copyright © 2011 The Authors
First Published:First published in Frontiers in Psychology 2(95)
Publisher Policy:Reproduced in accordance with the copyright policy of the publisher

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Project CodeAward NoProject NamePrincipal InvestigatorFunder's NameFunder RefLead Dept
500021The impact of culture on perception and face processing during developmentDavid KellyEconomic & Social Research Council (ESRC)RES-000-22-3338PSY - PSYCHOLOGY