An examination of the role of construal level theory in explaining differences in the level of regret experienced by maximisers and satisficers

Hassan, L.M., Shiu, E. and Shaw, D. (2012) An examination of the role of construal level theory in explaining differences in the level of regret experienced by maximisers and satisficers. In: Academy of Marketing Conference 2012, Southampton, UK, 2-5 July 2012, (Unpublished)

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Publisher's URL: https://www.academyofmarketing.org/conference-2012/2012

Abstract

Hassan, L.M., Shiu, E. and Shaw, D.

Item Type:Conference Proceedings
Status:Unpublished
Refereed:No
Glasgow Author(s) Enlighten ID:Shaw, Professor Deirdre
Authors: Hassan, L.M., Shiu, E., and Shaw, D.
College/School:College of Social Sciences > Adam Smith Business School > Management

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