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Winning at innovation through marketing futurecast- from a thought renaissance, biologically inspired intelligence (BII) and the nomadic mobile to ethonomics and brand playgrounds

Moutinho, L., Kotler, P. and Ries, L. (2014) Winning at innovation through marketing futurecast- from a thought renaissance, biologically inspired intelligence (BII) and the nomadic mobile to ethonomics and brand playgrounds. In: Philip Kotler Marketing Forum, Tokyo, Japan, 03 Mar 2014,

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Abstract

No abstract available.

Item Type:Conference Proceedings
Status:Published
Refereed:No
Glasgow Author(s) Enlighten ID:Moutinho, Professor Luiz
Authors: Moutinho, L., Kotler, P., and Ries, L.
College/School:College of Social Sciences > Adam Smith Business School > Management

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