Beyond market share - new marketing vision, trends and mindsets - from no profit zones, marketing measurement masochism and the parallel lines test to movement marketing and value share

Moutinho, L. (2014) Beyond market share - new marketing vision, trends and mindsets - from no profit zones, marketing measurement masochism and the parallel lines test to movement marketing and value share. In: Philip Kotler Marketing Forum, Moscow, Russia, 15 Mar 2014,

Abstract

No abstract available.

• Item Type: Conference Proceedings
• Status: Published
• Refereed: No
• Glasgow Author(s) Enlighten ID: Moutinho, Professor Luiz
• Authors: Moutinho, L.
• College/School: College of Social Sciences > Adam Smith Business School > Management