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Is brand loyalty really present in the children's market? A comparative study from Indonesia, Portugal and Brazil

Moutinho, L., Haryanto, J. and Coelho, A. (2013) Is brand loyalty really present in the children's market? A comparative study from Indonesia, Portugal and Brazil. In: 35th ISMS Marketing Science Conference, Istanbul, Turkey, 11-13 Jul 2013,

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Publisher's URL: http://www.marketingscience2013.com/

Abstract

No abstract available.

Item Type:Conference Proceedings
Status:Published
Refereed:Yes
Glasgow Author(s) Enlighten ID:Haryanto, Prof Jony and Moutinho, Professor Luiz
Authors: Moutinho, L., Haryanto, J., and Coelho, A.
College/School:College of Social Sciences > Adam Smith Business School > Management

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