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The effects of the consumers' perceptions on purchase intention towards counterfeit luxury branded products

Moutinho, L., Bian, X. and Reast, J. (2008) The effects of the consumers' perceptions on purchase intention towards counterfeit luxury branded products. In: Book of Abstracts: 2008 Thought Leaders International Conference on Brand Management. Birmingham Business School: Birmingham. ISBN 9780704426863

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Publisher's URL: http://www.atiner.gr/docs/2008Branding.pdf

Abstract

No abstract available.

Item Type:Book Sections
Additional Information:Thought Leaders International Conference on Brand Management, Birmingham Business School, 15-16 Apr 2008
Status:Published
Glasgow Author(s) Enlighten ID:Bian, Mrs Xuemei and Moutinho, Professor Luiz
Authors: Moutinho, L., Bian, X., and Reast, J.
College/School:College of Social Sciences > Adam Smith Business School > Management
Publisher:Birmingham Business School
ISBN:9780704426863

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