Moutinho, L. and Wang, W.-C. (2014) Human computer interface in marketing: the case of the slogan validator. In: Lee, N. (ed.) Encyclopaedia of Management – Marketing. Wiley: Chichester, England. ISBN 9780631233176
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Publisher's URL: http://eu.wiley.com/WileyCDA/WileyTitle/productCd-0631233172.html
Abstract
No abstract available.
Item Type: | Book Sections |
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Status: | Published |
Glasgow Author(s) Enlighten ID: | Moutinho, Professor Luiz and Wang, Mrs Wan-Chen |
Authors: | Moutinho, L., and Wang, W.-C. |
College/School: | College of Social Sciences > Adam Smith Business School > Management |
Publisher: | Wiley |
ISBN: | 9780631233176 |
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