Human computer interface in marketing: the case of the slogan validator

Moutinho, L. and Wang, W.-C. (2014) Human computer interface in marketing: the case of the slogan validator. In: Lee, N. (ed.) Encyclopaedia of Management – Marketing. Wiley: Chichester, England. ISBN 9780631233176

Full text not currently available from Enlighten.

Publisher's URL: http://eu.wiley.com/WileyCDA/WileyTitle/productCd-0631233172.html

Abstract

No abstract available.

Item Type:Book Sections
Status:Published
Glasgow Author(s) Enlighten ID:Moutinho, Professor Luiz and Wang, Mrs Wan-Chen
Authors: Moutinho, L., and Wang, W.-C.
College/School:College of Social Sciences > Adam Smith Business School > Management
Publisher:Wiley
ISBN:9780631233176

University Staff: Request a correction | Enlighten Editors: Update this record