Future research insights and methods

Moutinho, L., Teixeira, N. and Lage, M. (2014) Future research insights and methods. In: Moutinho, L., Bigné, E. and Manrai, A. K. (eds.) The Routledge Companion to the Future of Marketing. Series: Routledge Companions in Business, Management and Accounting. Routledge: London, pp. 416-448. ISBN 9780415625920

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Publisher's URL: http://www.routledge.com/books/details/9780415625920/

Abstract

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Item Type:Book Sections
Status:Published
Glasgow Author(s) Enlighten ID:Moutinho, Professor Luiz
Authors: Moutinho, L., Teixeira, N., and Lage, M.
College/School:College of Social Sciences > Adam Smith Business School > Management
Publisher:Routledge
ISBN:9780415625920
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