Moutinho, L. and Wang, W.-C. (2014) The slogan validation: the application of human-computer interface. In: Moutinho, L., Bigné, E. and Manrai, A. K. (eds.) The Routledge Companion to the Future of Marketing. Series: Routledge companions in business, management and accounting. Routledge: Abingdon, pp. 313-327. ISBN 9780415625920
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Publisher's URL: http://www.routledge.com/books/details/9780415625920/
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| Item Type: | Book Sections |
|---|---|
| Status: | Published |
| Glasgow Author(s) Enlighten ID: | Moutinho, Professor Luiz and Wang, Mrs Wan-Chen |
| Authors: | Moutinho, L., and Wang, W.-C. |
| College/School: | College of Social Sciences > Adam Smith Business School > Management |
| Publisher: | Routledge |
| ISBN: | 9780415625920 |
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