Marketing intelligence and forecasting

Moutinho, L. and McCabe, S. (2014) Marketing intelligence and forecasting. In: Mercator - Theory and Practice of Marketing. Dom Quixote Publishing: Lisbon, Portugal.

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Abstract

No abstract available.

Item Type:Book Sections
Status:Published
Glasgow Author(s) Enlighten ID:Moutinho, Professor Luiz
Authors: Moutinho, L., and McCabe, S.
College/School:College of Social Sciences > Adam Smith Business School > Management
Publisher:Dom Quixote Publishing

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