Moutinho, L. and McCabe, S. (2014) Marketing intelligence and forecasting. In: Mercator - Theory and Practice of Marketing. Dom Quixote Publishing: Lisbon, Portugal.
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Abstract
No abstract available.
Item Type: | Book Sections |
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Status: | Published |
Glasgow Author(s) Enlighten ID: | Moutinho, Professor Luiz |
Authors: | Moutinho, L., and McCabe, S. |
College/School: | College of Social Sciences > Adam Smith Business School > Management |
Publisher: | Dom Quixote Publishing |
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