For those playing along at home: four perspectives on shared intellectual property in television production

Green, T. and Erickson, K. (2014) For those playing along at home: four perspectives on shared intellectual property in television production. Journal of Media Business Studies, 11(2), pp. 2-24.

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Abstract

Television audiences and fans are increasingly enrolled in the co-production of the television experience. Return-path communication enabled by digital media allows show producers to gather real-time market data about audiences, as well as to solicit creative input from audience members individually and in aggregate. This transformation is not without its challenges: audiences and producers must negotiate shared ownership of the televisual product. The intellectual property implications of interactive TV are therefore considerable: who owns the intellectual property in shows with substantial audience engagement? How can we locate and ascertain the value of intellectual property added by viewer contributions? The authors propose four definitions of intellectual property through which to examine the status of viewer creativity: legal/regulatory, entrepreneurial, accounting and communitarian. The authors conclude that each definition on its own is insufficient to aid strategic planning, so a new model of programme-as-platform is proposed for TV companies working with interactive IP.

Item Type:Articles
Keywords:Intellectual Property, interactivity, TV, user-generated content, copyright, platforms
Status:Published
Refereed:Yes
Glasgow Author(s) Enlighten ID:Erickson, Dr Kristofer
Authors: Green, T., and Erickson, K.
Subjects:H Social Sciences > HE Transportation and Communications
K Law > K Law (General)
College/School:College of Social Sciences > School of Law
Journal Name:Journal of Media Business Studies
Publisher:JIBS MMT Centre
ISSN:1652-2354
Copyright Holders:Copyright © 2014 JIBS MMT Centre
Publisher Policy:Reproduced with the permission of the publisher

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