Sport, public relations and social media

Boyle, R. and Haynes, R. (2014) Sport, public relations and social media. In: Billings, A. C. and Hardin, M. (eds.) Routledge Handbook of Sport and New Media. Routledge: London and New York, pp. 133-142. ISBN 9780415532761

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This chapter examines the disruptive nature of social media as it alters the relationship between sports journalism and public relations. It looks at some key examples and argues that while much is changing, some aspects of the relationship between the media and sports also remain constant.

Item Type:Book Sections
Keywords:sport, journalism, social media, new media
Glasgow Author(s) Enlighten ID:Boyle, Professor Raymond
Authors: Boyle, R., and Haynes, R.
Subjects:H Social Sciences > H Social Sciences (General)
H Social Sciences > HM Sociology
College/School:College of Arts > School of Culture and Creative Arts
Research Group:Centre for Cultural Policy Research
Copyright Holders:Copyright © 2014 Routledge
Publisher Policy:Reproduced with the permission of the publisher.

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