Zyglidopoulos, S. C., DeMartino, R. and Reid, D. M. (2006) Cluster reputation as a facilitator in the internationalization of small and medium-sized enterprises. Corporate Reputation Review, 9(1), pp. 79-87. (doi: 10.1057/palgrave.crr.1550011)
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Abstract
In this paper, the authors argue that a solid Cluster Reputation can assist in the internationalization process of cluster firms, especially when these firms are small, medium-sized enterprises (SMEs), which face a number of obstacles in their internationalization. Two ways by which cluster reputation can assist in the internationalization of SMEs are identified, and the paper concludes with a discussion of the importance of viewing cluster reputation as a 'public good' from which cluster firms can draw.
Item Type: | Articles |
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Status: | Published |
Refereed: | Yes |
Glasgow Author(s) Enlighten ID: | Zyglidopoulos, Dr Stylianos |
Authors: | Zyglidopoulos, S. C., DeMartino, R., and Reid, D. M. |
College/School: | College of Social Sciences > Adam Smith Business School > Management |
Journal Name: | Corporate Reputation Review |
ISSN: | 1363-3589 |
ISSN (Online): | 1479-1889 |
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