Determinants of environmental innovation adoption in the printing industry: the importance of task environment

Rothenberg, S. and Zyglidopoulos, S. C. (2007) Determinants of environmental innovation adoption in the printing industry: the importance of task environment. Business Strategy and the Environment, 16(1), pp. 39-49. (doi: 10.1002/bse.441)

Abstract

In this paper, we investigate the impact that the task environment has on the adoption of environmental innovations by firms. Specifically, we investigate the impact of two dimensions of a firm's external context – munificence and dynamism. We investigate both of these factors by drawing on the relevant literatures, developing hypotheses and testing our hypotheses with data drawn from the US printing industry. Our major findings are that firms in highly dynamic environments, as well as firms that have adopted other productive innovations, are more likely to adopt a greater number of environmental innovations.

• Item Type: Articles
• Status: Published
• Refereed: Yes
• Glasgow Author(s) Enlighten ID: Zyglidopoulos, Dr Stylianos
• Authors: Rothenberg, S., and Zyglidopoulos, S. C.
• College/School: College of Social Sciences > Adam Smith Business School > Management
• Journal Name: Business Strategy and the Environment
• ISSN: 0964-4733
• ISSN (Online): 1099-0836