Zyglidopoulos, S.C., Georgiadis, A.P., Carroll, C.E. and Siegel, D.S. (2012) Does media attention drive corporate social responsibility? Journal of Business Research, 65(11), pp. 1622-1627. (doi: 10.1016/j.jbusres.2011.10.021)
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Abstract
This paper investigates the impact that media attention has on the strengths and weaknesses of a firm's corporate social responsibility (CSR). Drawing on stakeholder theory, the study develops and tests two hypotheses concerning the influence that media attention can have on the CSR-strengths and weaknesses of a particular firm. The findings indicate that while increases in media attention are related to increases in CSR-strengths, CSR-weaknesses are not sensitive to changes in media attention.
Item Type: | Articles |
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Status: | Published |
Refereed: | Yes |
Glasgow Author(s) Enlighten ID: | Zyglidopoulos, Dr Stylianos |
Authors: | Zyglidopoulos, S.C., Georgiadis, A.P., Carroll, C.E., and Siegel, D.S. |
College/School: | College of Social Sciences > Adam Smith Business School > Management |
Journal Name: | Journal of Business Research |
ISSN: | 0148-2963 |
ISSN (Online): | 1873-7978 |
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