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The role of store image in shaping consumer trusting beliefs for private label brands

Koritos, C. and Chatzipanagiotou, K. (2013) The role of store image in shaping consumer trusting beliefs for private label brands. In: 42nd European Marketing Academy Conference (EMAC), Istanbul, Turkey, 4-6 Jun 2013,

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Publisher's URL: http://emac2013.org/


Item Type:Conference Proceedings
Status:Published
Refereed:Yes
Glasgow Author(s) Enlighten ID:Chatzipanagiotou, Dr Kalliopi
Authors: Koritos, C., and Chatzipanagiotou, K.
College/School:College of Social Sciences > Adam Smith Business School > Management

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