Normalisation and stigmatisation of obesity in UK newspapers: a visual content analysis

Patterson, C. and Hilton, S. (2013) Normalisation and stigmatisation of obesity in UK newspapers: a visual content analysis. Open Obesity Journal, 5, pp. 82-91. (doi: 10.2174/1876823720131001011)

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Obesity represents a major and growing global public health concern. The mass media play an important role in shaping public understandings of health, and obesity attracts much media coverage. This study offers the first content analysis of photographs illustrating UK newspaper articles about obesity. The researchers studied 119 articles and images from five major national newspapers. Researchers coded the manifest content of each image and article and used a graphical scale to estimate the body size of each image subject. Data were analysed with regard to the concepts of the normalisation and stigmatisation of obesity. Articles’ descriptions of subjects’ body sizes were often found to differ from coders’ estimates, and subjects described as obese tended to represent the higher values of the obese BMI range, differing from the distribution of BMI values of obese adults in the UK. Researchers identified a tendency for image subjects described as overweight or obese to be depicted in stereotypical ways that could reinforce stigma. These findings are interpreted as illustrations of how newspaper portrayals of obesity may contribute to societal normalisation and the stigmatisation of obesity, two forces that threaten to harm obese individuals and undermine public health efforts to reverse trends in obesity.

Item Type:Articles
Glasgow Author(s) Enlighten ID:Patterson, Dr Chris and Hilton, Professor Shona
Authors: Patterson, C., and Hilton, S.
College/School:College of Medical Veterinary and Life Sciences > Institute of Health and Wellbeing > MRC/CSO SPHSU
Journal Name:Open Obesity Journal
ISSN (Online):1876-8237
Copyright Holders:Copyright © 2013 The Authors
First Published:First published The Open Obesity Journal 5:82-91
Publisher Policy:Reproduced under a Creative Commons License

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