Moutinho, L. and Haryanto, J. (2012) Product longevity: exploring the success factors in the childrens market in Indonesia. In: 2nd Annual International Conference on Enterprise Marketing and Globalization (EMG 2012), Bali, Indonesia, 7-8 May 2012,
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Publisher's URL: http://www.educause.edu/events/2nd-annual-international-conference-enterprise-marketing-and-globalization-emg-2012
| Item Type: | Conference Proceedings |
|---|---|
| Status: | Published |
| Refereed: | Yes |
| Glasgow Author(s) Enlighten ID: | Haryanto, Prof Jony and Moutinho, Professor Luiz |
| Authors: | Moutinho, L., and Haryanto, J. |
| College/School: | College of Social Sciences > Adam Smith Business School > Management |
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