Evolutions and revolutions in branding: search for brand meaning and authenticity

Moutinho, L., Ballantyne, R., Rate, S. and Gammelgaard Jensen, A. (2012) Evolutions and revolutions in branding: search for brand meaning and authenticity. In: 19th International Conference on Recent Advances in Retailing and Service Science, Vienna, Austria, 9-12 Jul 2012,

Full text not currently available from Enlighten.


Item Type:Conference Proceedings
Status:Published
Refereed:Yes
Glasgow Author(s) Enlighten ID:Moutinho, Professor Luiz and Ballantyne, Mr Ronald
Authors: Moutinho, L., Ballantyne, R., Rate, S., and Gammelgaard Jensen, A.
College/School:College of Social Sciences > Adam Smith Business School > Management

University Staff: Request a correction | Enlighten Editors: Update this record