Moutinho, L., Ballantyne, R., Rate, S. and Gammelgaard Jensen, A. (2012) Evolutions and revolutions in branding: search for brand meaning and authenticity. In: 19th International Conference on Recent Advances in Retailing and Service Science, Vienna, Austria, 9-12 Jul 2012,
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Item Type: | Conference Proceedings |
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Status: | Published |
Refereed: | Yes |
Glasgow Author(s) Enlighten ID: | Moutinho, Professor Luiz and Ballantyne, Mr Ronald |
Authors: | Moutinho, L., Ballantyne, R., Rate, S., and Gammelgaard Jensen, A. |
College/School: | College of Social Sciences > Adam Smith Business School > Management |
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