Moutinho, L., Santos, J., Seixas, D. and Brandao, S. (2012) Investigating the role of the ventromedial prefrontal cortex in the assessment of brands. In: Lee, D., Glimcher, P. and Trommershaeuser, J. (eds.) Neurobiology of Choice. Series: Frontiers in Neuroscience. Frontiers, pp. 103-110. ISBN 9782889190119
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| Item Type: | Book Sections |
|---|---|
| Status: | Published |
| Glasgow Author(s) Enlighten ID: | Santos, Dr Jose and Moutinho, Professor Luiz |
| Authors: | Moutinho, L., Santos, J., Seixas, D., and Brandao, S. |
| College/School: | College of Social Sciences > Adam Smith Business School > Management |
| Publisher: | Frontiers |
| ISBN: | 9782889190119 |
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