Human-computer interface in marketing: the case of the Slogan Validator

Moutinho, L. and Wang, W. (2014) Human-computer interface in marketing: the case of the Slogan Validator. In: Lee, N. (ed.) Wiley Encyclopedia of Management. [3rd.ed.]. Volume 9, Marketing. John Wiley & Sons: Hoboken. ISBN 9781119002383

Abstract

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• Item Type: Book Sections
• Status: Published
• Glasgow Author(s) Enlighten ID: Moutinho, Professor Luiz and Wang, Mrs Wan-Chen
• Authors: Moutinho, L., and Wang, W.
• College/School: College of Social Sciences > Adam Smith Business School > Management
• Publisher: John Wiley & Sons
• ISBN: 9781119002383