A taxonomy of measures for consumer-based brand equity: drawing on the views of managers in Europe

Veloutsou, C. , Christodoulides, G. and de Chernatony, L. (2013) A taxonomy of measures for consumer-based brand equity: drawing on the views of managers in Europe. Journal of Product and Brand Management, 22(3), pp. 238-248. (doi:10.1108/JPBM-02-2013-0256)

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Publisher's URL: http://dx.doi.org/10.1108/JPBM-02-2013-0256


Item Type:Articles
Status:Published
Refereed:Yes
Glasgow Author(s) Enlighten ID:Veloutsou, Professor Cleopatra
Authors: Veloutsou, C., Christodoulides, G., and de Chernatony, L.
College/School:College of Social Sciences > Adam Smith Business School > Management
Journal Name:Journal of Product and Brand Management
Publisher:Emerald Group Publishing Limited
ISSN:1061-0421

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