Methodological approaches in media management and media economics research

Doyle, G. and Frith, S. (2006) Methodological approaches in media management and media economics research. In: Albarran, A.B., Chan-Olmsted, S.M. and Wirth, M.O. (eds.) Handbook of Media Management and Economics. Lawrence Erlbaum Associates: Mahwah, USA, pp. 551-570. ISBN 9780805850031

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Item Type:Book Sections
Status:Published
Glasgow Author(s) Enlighten ID:Doyle, Professor Gillian
Authors: Doyle, G., and Frith, S.
Subjects:P Language and Literature > PN Literature (General)
College/School:College of Arts & Humanities > School of Culture and Creative Arts > Theatre Film and TV Studies
Publisher:Lawrence Erlbaum Associates
ISBN:9780805850031
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