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The evolution of international business and international marketing thought

Young, S. and Hood, N. (1996) The evolution of international business and international marketing thought. In: Shaw, S.A. and Hood, N. (eds.) Marketing in Evolution: Essays in Honour of Michael J. Baker. Macmillan: Basingstoke, UK. ISBN 9780333662649

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Item Type:Book Sections
Status:Published
Glasgow Author(s) Enlighten ID:Young, Professor Stephen
Authors: Young, S., and Hood, N.
College/School:UNSPECIFIED
Publisher:Macmillan
ISBN:9780333662649

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