Young, S. and Hood, N. (1976) Perspectives on the European marketing strategy of US multinationals. European Journal of Marketing, 10(5), pp. 240-256. (doi: 10.1108/EUM0000000005049)
Full text not currently available from Enlighten.
Publisher's URL: http://dx.doi.org/10.1108/EUM0000000005049
Item Type: | Articles |
---|---|
Status: | Published |
Refereed: | Yes |
Glasgow Author(s) Enlighten ID: | Young, Professor Stephen |
Authors: | Young, S., and Hood, N. |
College/School: | College of Social Sciences > Adam Smith Business School > Management |
Journal Name: | European Journal of Marketing |
ISSN: | 0309-0566 |
University Staff: Request a correction | Enlighten Editors: Update this record