The training of international managers: the Strathclyde perspective

Taggart, J., Wheeler, C. and Young, S. (1994) The training of international managers: the Strathclyde perspective. Journal of Teaching in International Business, 6(2), pp. 1-19. (doi:10.1300/J066v06n02_01)

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This article discusses some of the challenges facing educators in the field of international business/marketing, evaluates the Strathclyde experience with its new MSc International Marketing degree and presents some ideas for improving the internationalism of the programme by giving multicultural learning a central role. A holistic Management Issues in International Marketing course is described, linked to phases of multicultural learning, and integrated with other components of the degree: This aims both to provide skills for the aspiring international manager and improve students' learning capabilities for the Masters degree programme as a whole. Some experimental work on selecting group members as a means of improving team performance is also described.

Item Type:Articles
Glasgow Author(s) Enlighten ID:Young, Professor Stephen
Authors: Taggart, J., Wheeler, C., and Young, S.
College/School:College of Social Sciences > Adam Smith Business School > Management
Journal Name:Journal of Teaching in International Business
ISSN (Online):1528-6991

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