Veloutsou, C. and Christodoulides, G. (2013) Modelling the antecedents of consumer-brand relationship strength. In: 8th Global Brand Conference, AM SIG, Porto, Portugal, 3-5 Apr 2013,
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Publisher's URL: http://www.porto.ucp.pt/globalbrandconference/
Item Type: | Conference Proceedings |
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Status: | Published |
Refereed: | Yes |
Glasgow Author(s) Enlighten ID: | Veloutsou, Professor Cleopatra |
Authors: | Veloutsou, C., and Christodoulides, G. |
College/School: | College of Social Sciences > Adam Smith Business School > Management |
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