Doyle, G. (2013) Understanding Media Economics. SAGE: London, UK. ISBN 9781412930765
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Abstract
With the rapidly evolving digital media landscape, this second and completely revised edition of Understanding Media Economics moves beyond a sector-specific approach to media analysis and instead focuses on the issues and imperatives that are now central to how economic forces impact on media industries.
| Item Type: | Books |
|---|---|
| Additional Information: | Second edition |
| Status: | Published |
| Glasgow Author(s) Enlighten ID: | Doyle, Professor Gillian |
| Authors: | Doyle, G. |
| Subjects: | H Social Sciences > HB Economic Theory |
| College/School: | College of Arts > School of Culture and Creative Arts > Theatre Film and TV Studies |
| Publisher: | SAGE |
| ISBN: | 9781412930765 |
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