Expert marketing systems

Moutinho, L. and Paton, R. (1988) Expert marketing systems. Marketing e Publicidade, 29(3), pp. 37-42.

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Item Type:Articles
Status:Published
Refereed:Yes
Glasgow Author(s) Enlighten ID:Paton, Professor Robert and Moutinho, Professor Luiz
Authors: Moutinho, L., and Paton, R.
College/School:College of Social Sciences > Adam Smith Business School > Management
Journal Name:Marketing e Publicidade
ISSN:0871-4932

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