Goals and objectives in marketing management

Moutinho, L. (1990) Goals and objectives in marketing management. Marketing e Publicidade, 37, pp. 66-75.

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Item Type:Articles
Glasgow Author(s) Enlighten ID:Moutinho, Professor Luiz
Authors: Moutinho, L.
College/School:College of Social Sciences > Adam Smith Business School > Management
Journal Name:Marketing e Publicidade

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