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Dissonance in purchase-analysis of consumer pre- and post- purchase behaviour through the measurement of expectation, use experience and satisfaction

Moutinho, L. and Evans, M. (1990) Dissonance in purchase-analysis of consumer pre- and post- purchase behaviour through the measurement of expectation, use experience and satisfaction. Marketing e Publicidade, 39, pp. 69-77.

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Item Type:Articles
Status:Published
Refereed:Yes
Glasgow Author(s) Enlighten ID:Moutinho, Professor Luiz
Authors: Moutinho, L., and Evans, M.
College/School:College of Social Sciences > Adam Smith Business School > Management
Journal Name:Marketing e Publicidade
ISSN:0871-4932

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