Moutinho, L. (1991) Case - resource allocation using sales response functions. Marketing e Publicidade, 46&47(8&24),
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Item Type: | Articles |
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Status: | Published |
Refereed: | Yes |
Glasgow Author(s) Enlighten ID: | Moutinho, Professor Luiz |
Authors: | Moutinho, L. |
College/School: | College of Social Sciences > Adam Smith Business School > Management |
Journal Name: | Marketing e Publicidade |
ISSN: | 0871-4932 |
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