Hotel marketing strategies for 1992: uniqueness or me-tooism?

Moutinho, L. (1992) Hotel marketing strategies for 1992: uniqueness or me-tooism? Papers de Turisme, 6, pp. 5-20.

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Item Type:Articles
Status:Published
Refereed:Yes
Glasgow Author(s) Enlighten ID:Moutinho, Professor Luiz
Authors: Moutinho, L.
College/School:College of Social Sciences > Adam Smith Business School > Management
Journal Name:Papers de Turisme
ISSN:0214-8021

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