Curry, B. and Moutinho, L. (1995) Neural networks in marketing: a model of consumer responses to advertising stimuli. Portuguese Marketing Review, 1(1), pp. 23-32.
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Item Type: | Articles |
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Status: | Published |
Refereed: | Yes |
Glasgow Author(s) Enlighten ID: | Moutinho, Professor Luiz |
Authors: | Curry, B., and Moutinho, L. |
College/School: | College of Social Sciences > Adam Smith Business School > Management |
Journal Name: | Portuguese Marketing Review |
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