Moutinho, L., Tidwell, P., Marks, W., Chapman, A., Williams, R., Tran-Cong, C. and Cox, S. (1998) A knowledge based systems to predict consumer purchase behaviour. New Directions in Marketing and Management, 1,
Full text not currently available from Enlighten.
| Item Type: | Articles |
|---|---|
| Status: | Published |
| Refereed: | Yes |
| Glasgow Author(s) Enlighten ID: | Moutinho, Professor Luiz |
| Authors: | Moutinho, L., Tidwell, P., Marks, W., Chapman, A., Williams, R., Tran-Cong, C., and Cox, S. |
| College/School: | College of Social Sciences > Adam Smith Business School > Management |
| Journal Name: | New Directions in Marketing and Management |
University Staff: Request a correction | Enlighten Editors: Update this record
Deposit and Record Details
Deposit and Record Details