Moutinho, L. (1998) Enhancing the measurement of brand value with scanner data. Portuguese Management Review, 2, pp. 5-13.
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Item Type: | Articles |
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Status: | Published |
Refereed: | Yes |
Glasgow Author(s) Enlighten ID: | Moutinho, Professor Luiz |
Authors: | Moutinho, L. |
College/School: | College of Social Sciences > Adam Smith Business School > Management |
Journal Name: | Portuguese Management Review |
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