Moutinho, L., Phillips, P.A. and Davies, F. (1998) The interactive effects of strategic planning and strategic marketing planning on hotel performance: a neural network analysis. Portuguese Journal of Management Sciences, 17(1-2), pp. 23-30.
Full text not currently available from Enlighten.
Abstract
This paper uses a neural network to analyse the interactive effects of strategic planning on hotel performance. Based on the data collected from 100 hotel units the constructs of planning sophistication and planning thoroughness have direct positive effect on overall performance. Conversely, the degree of planning formality and rigidity )even if it is following a market-led orientation) can hamper overall performance.
| Item Type: | Articles |
|---|---|
| Status: | Published |
| Refereed: | Yes |
| Glasgow Author(s) Enlighten ID: | Moutinho, Professor Luiz |
| Authors: | Moutinho, L., Phillips, P.A., and Davies, F. |
| College/School: | College of Social Sciences > Adam Smith Business School > Management |
| Journal Name: | Portuguese Journal of Management Sciences |
| ISSN: | 0872-5284 |
University Staff: Request a correction | Enlighten Editors: Update this record
Deposit and Record Details
Deposit and Record Details