Moutinho, L. (2002) Managing high-equity brands: the case of a country as tourism destination. Informar Portugal,
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| Item Type: | Articles |
|---|---|
| Status: | Published |
| Refereed: | Yes |
| Glasgow Author(s) Enlighten ID: | Moutinho, Professor Luiz |
| Authors: | Moutinho, L. |
| College/School: | College of Social Sciences > Adam Smith Business School > Management |
| Journal Name: | Informar Portugal |
| Publisher: | ICEP |
| ISSN: | 1645-2216 |
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