Moutinho, L. (1983) Grand Canyon... can strategic marketing really help one of the seven wonders? Arizona Business and Economic Review, 10(1), pp. 4-7.
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Item Type: | Articles |
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Status: | Published |
Refereed: | Yes |
Glasgow Author(s) Enlighten ID: | Moutinho, Professor Luiz |
Authors: | Moutinho, L. |
College/School: | College of Social Sciences > Adam Smith Business School > Management |
Journal Name: | Arizona Business and Economic Review |
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