Moutinho, L. (1988) Learning / teaching effectiveness of marketing simulation games. Quarterly Review of Marketing, 13(2), pp. 10-14.
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Item Type: | Articles |
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Status: | Published |
Refereed: | Yes |
Glasgow Author(s) Enlighten ID: | Moutinho, Professor Luiz |
Authors: | Moutinho, L. |
College/School: | College of Social Sciences > Adam Smith Business School > Management |
Journal Name: | Quarterly Review of Marketing |
ISSN: | 0307-7667 |
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