Learning / teaching effectiveness of marketing simulation games

Moutinho, L. (1988) Learning / teaching effectiveness of marketing simulation games. Quarterly Review of Marketing, 13(2), pp. 10-14.

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Item Type:Articles
Status:Published
Refereed:Yes
Glasgow Author(s) Enlighten ID:Moutinho, Professor Luiz
Authors: Moutinho, L.
College/School:College of Social Sciences > Adam Smith Business School > Management
Journal Name:Quarterly Review of Marketing
ISSN:0307-7667

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