Expert systems: a new tool in marketing

Moutinho, L. and Paton, R. (1988) Expert systems: a new tool in marketing. Quarterly Review of Marketing, 13(4), pp. 5-13.

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Item Type:Articles
Glasgow Author(s) Enlighten ID:Paton, Professor Robert and Moutinho, Professor Luiz
Authors: Moutinho, L., and Paton, R.
College/School:College of Social Sciences > Adam Smith Business School > Management
Journal Name:Quarterly Review of Marketing

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