Amusement park visitor behaviour: Scottish attitudes

Moutinho, L. (1988) Amusement park visitor behaviour: Scottish attitudes. Tourism Management, 9(4), pp. 291-300. (doi: 10.1016/0261-5177(88)90003-9)

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The objective of this study is to analyse theme park visitors' behaviour among the Scots in order to assist the development of strategic and tactical plans. The attitudinal data, collected through a questionnaire, included three sets of variables — consumers' choice criteria, informational sources, and importance of park attributes. The results indicate that fun rides, little waiting, and good climate/environment were the most important choice criteria. Friends and family members played a critical role in providing information, while television and radio advertising were also revealed as important sources of information.

Item Type:Articles
Glasgow Author(s) Enlighten ID:Moutinho, Professor Luiz
Authors: Moutinho, L.
College/School:College of Social Sciences > Adam Smith Business School > Management
Journal Name:Tourism Management
ISSN (Online):1879-3193

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