Hotel marketing strategies for 1992: uniqueness or me-tooism?

Moutinho, L. (1989) Hotel marketing strategies for 1992: uniqueness or me-tooism? Built Environment, 15(2), pp. 138-145.

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Item Type:Articles
Status:Published
Refereed:Yes
Glasgow Author(s) Enlighten ID:Moutinho, Professor Luiz
Authors: Moutinho, L.
College/School:College of Social Sciences > Adam Smith Business School > Management
Journal Name:Built Environment
ISSN:0263-7960

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