Bank branch managers in a marketing era: their roles and functions in a marketing era

Deng, S., Moutinho, L. and Meidan, A. (1991) Bank branch managers in a marketing era: their roles and functions in a marketing era. International Journal of Bank Marketing, 9(3), pp. 32-38. (doi: 10.1108/02652329110143704)

Full text not currently available from Enlighten.

Abstract

In today′s world businesses function in a marketing environment. The banking industry is no exception. However, the changing world situation always requires bankers to reassess their strategies in order to stay competitive. As part of the banking establishment, bank branch managers play a very important role. This article examines the new roles and functions of bank branch managers through their own experiences in this ever-changing marketing environment. The research results shed some new light on how to successfully manage these full-service branch offices in today′s marketing era.

Item Type:Articles
Status:Published
Refereed:Yes
Glasgow Author(s) Enlighten ID:Moutinho, Professor Luiz
Authors: Deng, S., Moutinho, L., and Meidan, A.
College/School:College of Social Sciences > Adam Smith Business School > Management
Journal Name:International Journal of Bank Marketing
ISSN:0265-2323

University Staff: Request a correction | Enlighten Editors: Update this record