Curry, B. and Moutinho, L. (1991) A computer modelling approach to analysing competitive reaction. Irish Marketing Review, 5(3), pp. 55-64.
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Publisher's URL: http://arrow.dit.ie/jouimriss/10/
Item Type: | Articles |
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Status: | Published |
Refereed: | Yes |
Glasgow Author(s) Enlighten ID: | Moutinho, Professor Luiz |
Authors: | Curry, B., and Moutinho, L. |
College/School: | College of Social Sciences > Adam Smith Business School > Management |
Journal Name: | Irish Marketing Review |
ISSN: | 0790-7362 |
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