Moutinho, L. (2000) Marketing audit. In: Jafari, J. (ed.) The Encyclopaedia of Tourism. Routledge: London, UK, p. 405. ISBN 9780415154055
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| Item Type: | Book Sections (Encyclopaedia entry) |
|---|---|
| Status: | Published |
| Glasgow Author(s) Enlighten ID: | Moutinho, Professor Luiz |
| Authors: | Moutinho, L. |
| College/School: | College of Social Sciences > Adam Smith Business School > Management |
| Publisher: | Routledge |
| ISBN: | 9780415154055 |
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